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| Counselor PromoGram |
Volume
284 / August 19, 2004 |
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Sponsored
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Beanstalk Debuts ‘Lifestyle Merchandise’ Line For T-Bird
The Beanstalk Group (asi/155460)
recently announced it would be offering a line of “lifestyle
merchandise” for its client, Ford Motor Co., beginning with a selection
of retro, 50s-inspired clock radios bearing the logo of the infamous
Thunderbird sports coup, which was itself re-launched a couple of years
ago with its own distinctive retro
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Other items planned include apparel, kitchenware and consumer
electronics. Creative distributors might see an opportunity here to
pitch similar items for high-profile sports car nameplates like Chevy’s
Corvette, Mazda’s Miata or Pontiac ’s much-awaited entry, the Solstice,
due next year. |
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Premium 2004 Expo Brings 60 Exhibitors to Dubai
Billed as the only event of its kind in the region, Premium 2004 will
bring more than 60 specialized companies from 14 countries to the Dubai
Trade Centre September 13-15 to display electronic notebooks, cameras,
leather goods, pens, bags, medallions, crystal-ware, office
accessories, traditional jewelry and a host of other products. Justin
Butrus, executive director of Channels Company, which organized the
exhibition, says that “promotional presents and incentives are the best
marketing methods adopted by companies to guarantee the loyalty of
their clients, to attract new customers and to promote their products
and encourage consumers to buy them, especially in light of the
development of purchasing awareness in the region.” How’s that for
spreading the industry’s message?
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Talking Pizzas? Well, Sort Of
Coming
to this industry soon: Two unique food embossing/imprinting inventions
called the “Roller” and the “Stamper,” developed by a Nesconset,
NY-based firm called Gourmet Impression LLC. Just about any
establishment that sells, serves, or delivers foods can now also sell
food advertising space – messages like “Super Bowl Sunday,” “Happy
Birthday,” or “Congratulations” can be written around the crust of a
pizza, for example. Gourmet Impression’s CEO, Rich Errera, says that
the firm has sent the word out to everyone from Disney to Costco to the
Vatican, as well as hotels, bakers, restaurants and caterers. Give you
any ideas?
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Coach Sales Up
Coach Inc. (asi/45518)
reports that its fiscal fourth-quarter profit more than doubled, mainly
due to an upsurge in the popularity of brightly-colored handbags and
accessories. Coach reported net income of $65.7 million for the quarter
ended July 3 against $29.9 million a year earlier. That’s
representative of $338.1 million in sales vs. $231.5 in 2003, a 46%
jump. Granted, the vast bulk of this is retail sales, but it could also
indicate what’s coming to the promo product arena, and that sales - at
least those that are retail influenced - may be up there as well.
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Bags & Logos – Hot Pairing
And speaking of handbags, the New York Times reports
that as far as logoed handbags - and totebags, too – go this year, the
hottest fad remains status (read: designer) logos. And the larger the
better. The current favorite is the double-C design of designer Coco
Channel. A Times “showcase” illustrated no fewer than 22
photos of women carrying Channel-emblazoned bags on the streets of
Manhattan in a given day or two. And we’re not talking subtle, either;
the logos are huge, averaging between six and eight inches. Could be a
trend to hook into. |
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| ASI
PRODUCT/SERVICE SPOTLIGHT |
Registration And Housing For The ASI Show Orlando Is Now Available
The ASI Show!
Orlando, January 3-5, 2005, is the industry’s first national show of
the year. You can request registration and housing forms now at www.asishow.com
or by calling (877)ASI-SHOW. Special show highlights include a Stephen
Covey keynote presentation, an exclusive Cirque du Soleil event, a
Disney Tour and the Block Party at Universal CityWalk. Take advantage
of free ticket offerings and special discounted tickets with early
registration. Online registration will be open soon.
Vegas ASI Show Includes A Special Night With Music Legend Elton John!
ASI members are invited to enjoy a night with international singer/songwriter Elton John. Subsidized tickets to Elton John’s The Red Piano
will start at under $100. A small allocation of Front Orchestra tickets
usually reserved for casino VIPs will also be available. Tickets to
Elton John’s The Red Piano will go on sale soon. Visit www.asishow.com for timely information or call (877)ASI-SHOW with any questions.
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Digi-Dyed Lanyardz from Crazycordz (asi/68935)
Enhance
your image with this sharp picture perfect lanyard. Our unique digital
reproduction process heat seals your design from paper onto our super
soft double faced satin with unprecedented clarity. A touch of class
for that special event!
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- Size: 3/4"
- Colors:
Antique Gold, Apricot, Aqua, Atlantic Blue, Baby Blue, Berry, Black,
Blush, Bourgogne, Bright Coral, Burgundy, Butter, Celadon, Celery,
Cerise, other colors
- Additional Features:
standard nickel plated attachments featured in our "pick a clip" circle
- Hot Hook QUR; Lobster clip; Swivel bulldog; Mini biner; Hangman; Cast
iron swivel hook; Small rubber O-ring; Safety breakaway; 3/4"
detachable stealth; Sizing bead; Bulldog snap clip
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To
learn more about this product
click here: http://www.crazycordz.com/
And
for other new and creative
products,
visit the Product
Central section on ASICentral.com.
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August 23-27
Traveling Showcase
National Specialty Advertising Showcase (NSA)
Newark, Philadelphia, Baltimore, North Virginia, Richmond
Info: (361)949-1857; Fax: (361)949-7460
nsashowcase@aol.com www.nsashowcase.com
August 23-25
The Traveling Optimum Promotional Show (TOPS),The Eastern Tour
Promotional Products Association of Canada
8/23-World Trade and Convention Centre, Halifax; 8/25-Palais des
Congres de Montreal, Montreal
Info: (514)489-5359; Fax: (514)489-7760
info@ppacapoc.org www.promocan.com
August 25-26
Specialty Advertising Counselors of the Delaware Valley (SACDV)
Valley Forge Convention Center, King of Prussia, PA
Info: (610)873-1186; Fax: (610)873-7433
info@sacdv.org www.sacdv.org
August 25-26
Expo 2004
Promotional Products Association of Florida (PPAF)
Walt Disney World Dolphin, Orlando, FL
Info: Kathy Ginkel (407)933-7879; Fax: (407)932-0089
info@ppaf.com www.ppaf.com
2005 ASI SHOWS
January 3-5 Orlando
February 2-4 Dallas
March 30-April 1 Vegas
July 12-14 Chicago
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A
complete listing of shows can be
found at www.asicentral.com
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Sponsored
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| PromoGram
is a trademark of the Advertising Specialty
Institute. You were sent this newsletter as
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2004, ASI. All Rights Reserved.
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Trevose, PA 19053 |
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