FREE PRINTING, ADVERTISING AND FREE BUSINESS ADVICE
Believe it or not, there are plenty of opportunities out there
for you to get your written materials free of charge, for free
advertising space, and free business advice.
For free advertising space, many publications will write an
article about you or your product if you purchase advertising
space with them. One way publications sell advertising space is
to agree that if the advertiser purchases the ad, he will also
receive a certain amount of free editorial space. This free
editorial space essentially doubles the amount of space you get
for a given amount of money. This editorial space is devoted to
an article about the company or individual or product, and it has
the added cachet of seeming to be work of an outside source. The
editorial company be written by the publication staff, or the
advertiser may provide the copy.
Press releases can be another excellent source of free space. A
well-written press release on an interesting subject will attract
the editor's interest. The editor may even follow up with a phone
call for more details. The result can be anything from a
paragraph to a feature article. All this comes for the price of
mailing the release. Keep in mind that you want to target the
publication that write about the kinds of things you are doing.
Many telephone call-in shows will take calls from entrepreneurs
with interesting products or stories. DTC Publishing Company,
P.O. Box 1606-MM, Ozark, AL 36360 has a list of 500 stations
around the country that you can contact to work out possibilities
for free air time. Note that in approaching these stations you
want to come across as something of an expert in your field
rather than appearing to be nothing more than a salesman flogging
his wares.
A source of free advertising and marketing advice is Mr. Carroll
Rollin, a former advertising manager for such magazines as Wealth
Secrets and the Business Opportunities Journal, and a current
associate of Direct Response Television Productions Mr. Rollin
can be reached at (619) 263-0582 for free advice on how and where
to get free advertising, how to start and promote a business, and
how to do television and magazine advertising.
For free printing, look for such printers as Advanced Printers
(705 S Union Ave., Dept MM, Ozark, AL 36360, (205)774-7743).
Advanced Printers offers a "24 HRS OR IT'S FREE" guarantee on
flat sheet printing. The company also offers information about
it's Elite Dealership Program.Next Report
The changing face of advertising (CNN.com)
LONDON,
England (CNN) -- A routine trip to the local supermarket may not be
synonymous with technology just yet but supermarkets are increasingly
becoming high-tech, and the potential for both advertiser and consumer
is endless, say advertising experts.
Strib advertising revenue up (Minneapolis/St. Paul Business Journal)
Advertising revenue increased at The Star Tribune Co. during its most recent reporting period, which ended August 1.
Saudis use Sept. 11 Commission report in U.S. advertising campaign (Canada.com)
WASHINGTON (AP) - Saudi Arabia has begun a radio advertising
campaign in 19 U.S. cities citing the Sept. 11 Commission report as
proof that it has been a loyal ally in the fight against al-Qaida.
Talking Pizzas - The New Advertising Medium for Super Bowl XXXlX? (PRWeb)
Newly
invented, unique, hand held food embossing (imprinting) tools are
expected to create lasting gourmet impressions for consummers and new
revenue streams for advertisers. Interactive Super Bowl advertising of embossed team logos and messages would be fun and quite effective. The cost would be a fraction of traditional advertising mediums (like TV commercials) and would be a mega hit, lasting indefinitely instead of minutes. [PRWEB Aug 17, 2004]
Fraud Stalks Google and Overture Advertising (Datamation)
Somewhere
around 10 percent of the billings charged to pay-per-click advertisers
by Google.com and Overture (a subsidiary of Yahoo.com) are based on
fraudulent activity, according to some advertising experts — and the cost to many advertisers may be much higher.
Subway Awards Advertising Account to Omnicom Unit (IWon - Money)
NEW YORK -- The Subway Franchisee Advertising Fund Trust has awarded its global strategic planning and advertising account to Omnicom Group Inc.'s (OMC) Goodby, Silverstein & Partners of San Francisco.
On Advertising: In Grey bid, all not black and white (International Herald Tribune)
LONDON Nobody seems to be in any rush to buy Grey Global Group, the world's seventh-largest advertising and marketing company, which was put up for sale this summer by Edward Meyer, its 77-year-old chairman and chief executive.
John Edwards Blasts Prescription Drug Advertising (Crosswalk.com)
(CNSNews.com) - "One reason for sky-high prices is drug advertising,"
the Kerry-Edwards campaign said in a press release on Saturday, the
same day that Sen. John Edwards outlined the Democrats' plan to lower
prescription drug costs for America's senior citizens.
ADVERTISING-UK SERVICE AGREEMENT 1. DEFINITIONS (Advertising-UK)
"ADVERTISING-UK"
is the interactive on-line web site, developed and operated by
ICORPORATION GROUP PLC ("ICORPORATION") on the Internet, consisting of
magazine style features, comments, editorials, directories, product
information, news and other content provided by ICORPORATION,
subsidiaries of ICORPORATION and other third parties.
Advertising-UK - The UK's Advertising Sector Trade News Portal (Advertising-UK)
Silvermines
Media PLC, a new company that will grow by making acquisitions and
strategic investments in the media, marketing and advertising
sectors, is floating in July on the Alternative Investment Market (AIM)
and raising up to £1.4 million through an Offer for Subscription.Upon
admission, Silvermines Media will initially have no trading investments
or subsidiaries.The shares will be issued at 5 pence each.The Offer is
partly underwritten i.e. up to the first £400,000 representing
8,000,000
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